Making sure your website is mobile-friendly (also known as responsive or adaptive) is now more important than ever. Mobile-friendly websites will rank higher in Google search. We have been talking about mobile marketing for years, and now Google has made it official.
Google announced that they will be making changes to their search algorithm starting on April 21, 2015. Google’s mobile ranking will label mobile-friendly websites, and will place them higher in search results. Google said “users will find it easier to get relevant, high quality search results that are optimized for their devices.”
We are often asked when is the best day and best time to post on social media pages. J. Murray & Associates created a social media infographic that explains our favorite social channels – Facebook, Twitter, LinkedIn, Google+ and Pinterest. And don’t forget to add #hashtags to your posts. Hashtags are keywords that search engines and your followers are looking for to find a particular product or service.
What is the best day to post on Facebook?
The best days to post on Facebook are Thursdays and Fridays. If you are looking to get more shares, we suggest you post at 1:00 p.m. To get more clicks, post at 3:00 p.m. And if you’re looking for engagement, studies show consumers are on Facebook reading their feeds from 7:00 p.m. to 9:00 p.m. (specific industries vary slightly) We also suggest adding a photo to your post to grab attention.
J. Murray & Associates Inc., a leading marketing agency, is pleased to announce that 2015 will round out its first quarter century in business. Since opening its doors in January 1990, their marketing and website design services have become an integral part of many businesses and organizations in the Chicago region.
J. Murray & Associates was founded by Creative Director, Jennifer Murray. With more than a decade of experience in graphic design, advertising, marketing and website design, Murray realized there was a substantial market for an innovative marketing agency in her region. In the ensuing years, the company’s capabilities rapidly expanded far beyond its original scope.
Today, J. Murray & Associates has created more than 100 websites, brochures and collateral materials. “Over the last 25 years, marketing has changed drastically,” said Jennifer Murray, President of J. Murray & Associates. “We started as a print marketing agency, and have grown into a full-service digital marketing agency. We pride ourselves in staying ahead of the game in this ever changing industry.”
“There are many factors which have attributed to our longevity. From the beginning, we have placed our emphasis on listening to our clients, and our longstanding relationships are a testament to that. We constantly seek out the latest technology and trends, while never forgetting the tried and true principles of successful marketing strategies. Our dedication to our clients and our industry experience result in positive, successful marketing campaigns that stand the test of time.”
2014 was a productive year at J. Murray & Associates. We created a new brand, plus developed a new website and collateral materials. Our website displays marketing services, samples of our work, blog posts and there are still more pages to come. Additionally, our social media pages will provide you with valuable marketing information about social media, SEO and more. We also said goodbye to “David” this year and designed a cleaner, more contemporary logo.
A Look at 2015
2015 will be a milestone year for J. Murray & Associates. We will be celebrating our 25 anniversary! To thank our clients for their continued patronage, we will be offering “special anniversary pricing” on a service each month. To kick off the New Year, our January special will be 20% OFF Newsletters (digital design or design and printing).
Wishing You a Happy, Healthy and Prosperous New Year!
J. Murray & Associates has a special on brochure printing throughout the month of November. Receive 15% off an 8.5” x 11” tri-fold brochure. Brochures are printed in four color process on two sides, 100# gloss text stock and an aqueous coating. 1,000 printed brochures are as low as $157.25*.
Traditional marketing practices are still used by many manufacturing companies today. However, in recent years manufacturers are thirsting for a digital presence.
We’ve all heard the term, “There’s an app for that.” Turn on the news and they’re reporting on tweets about a current event. And everyone has heard, “Just Google it.”
There are several digital marketing channels that can be used for manufacturing companies. But before you begin, you have to know your target audience.
Let’s assume your manufacturing company has a website (if you don’t, you should hire a web design company). How will prospective customers find your website- from your business card, catalog or a trade magazine? Many of the prospects will search on Google (Google receives 12 million searches monthly). But, how do they search for your company? If your website is not search engine optimized, chances are your site will not be found.
There are many marketing ideas for small business today. You can create a social media page and engage with new and existing clients. Add a blog to your website and write daily posts. Other marketing ideas include joining a Chamber or Meetup group, sending out digital newsletters or become a speaker. Below are a few ideas to help marketing your small business.